State of AI 2026 Report Is Live!

Blog

AI Insights · Timothy · October 2025

Top 5 Entertainment Mascot Games Performance in the US: Q3 2025

Explore the performance trends of the top 5 entertainment mascot games in the US during Q3 2025, with insights on downloads, revenue, and active users.

Top 5 Entertainment Mascot Games Performance in the US: Q3 2025

In the third quarter of 2025, the performance of entertainment mascot games on a unified platform in the United States showcased interesting trends. Here's a closer look at the top five games based on their downloads, revenue, and active users, with data sourced from Sensor Tower.

PBS KIDS Games maintained a consistent weekly download rate, peaking at around 50K in early August. The game saw fluctuations in active users, ranging from approximately 1.2M at the start of the quarter to just over 1M by the end.

Sonic Dash: Fun Endless Runner from SEGA recorded a steady decline in both weekly downloads and active users throughout the quarter. Weekly downloads started at about 50K, dropping to around 29K by the end of September. Revenue showed a similar downward trend, with a slight recovery in late September, reaching approximately $5.4K.

Minion Rush: Running game experienced a decrease in weekly downloads from 34K at the beginning of July to about 24K by the end of September. Revenue fluctuated throughout the quarter, peaking at $3.5K in mid-August.

Sonic Forces: Run Battle Game saw a consistent weekly download rate, remaining around the 20K mark. The game’s revenue varied, with a notable peak at $18.7K in late July.

Lastly, Hello Kitty Nail Salon showed a decline in downloads from 32K at the start of the quarter to 12K by the end. The weekly revenue remained relatively stable, ending at around $12.9K in late September.

For more detailed insights and analysis, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025